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      <image:title>Insights - Tech-Enabled Services vs. SaaS: Why Gross Margin Sets Your Valuation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-01-23</lastmod>
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      <image:title>About Us - FIRM LEADERSHIP</image:title>
      <image:caption>Kendall is the Founder and Managing Partner of Evergold Advisory. He brings almost a decade of experience at Deloitte &amp; Touche LLP, where he advised a broad range of Financial Services clients and held leadership roles within the Orange County and Los Angeles Asset Management practice. Through his work with private equity and venture capital firms, Kendall developed a deep focus on supporting portfolio companies - particularly small to mid-sized enterprises - gaining extensive exposure to finance organizations across diverse industries and growth stages. Kendall’s experience spans U.S. GAAP, financial reporting, complex entity structures, venture capital fundraising, deal structuring, valuation and financial modeling, and program leadership. He has also served as a fractional CFO for startups, providing strategic guidance on cash flow forecasting, budgeting, burn management, valuation modeling, early-stage fundraising, and operational finance.</image:caption>
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